Tag: news
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Beyond the Screen: An Evening at Beirut’s European Film Festival

From autumn harvest festivals in rural Lebanon to an evening of European cinema in Beirut, a personal reflection on the opening of the 30th European Film Festival at Metropolis Cinema, where film, hospitality and cultural encounters brought people together.
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Beyond the Postcard: A Note for Travelers in Lebanon Today

Beyond the postcard, Lebanon reveals its heritage, traditions, landscapes and communities through travel grounded in context and respect.
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WTM London 2025: Final Reflections on Marketing and Connection

The final day of WTM London 2025 blended ideas, culture, and connection where marketing met storytelling, data met empathy, and purpose guided every exchange. As the halls filled with colour and conversation, the message was clear: in the evolving world of travel, people remain the true destination.
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WTM London 2025: The World Reunites to Rethink Travel

WTM London 2025 opened with a powerful sense of reconnection, gathering global voices under one roof to shape the decade ahead for travel and tourism. From sustainability and investment to innovation and inclusion, the first day revealed an industry in motion, blending data, dialogue, and human stories that point toward a more connected future of…
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Exclusive Reveal: Epica Awards 2024 – Firsthand Results from My 2nd Year as a Jury Member

Honored to serve as an Epica Awards jury member for the second consecutive year, I’m sharing the exclusive results of 2024’s most groundbreaking creative campaigns. From powerful social impact initiatives to ingenious brand storytelling, discover the winners that captivated the judges — and the world.


